The captain of a well-known South African Siya Kolisi rugby team springbok participated in a new advertising campaign for promoting a long lasting attitude of the people towards the cryptocurrency investing in South Africa.
Siya Kolisi rugby, features crypto promotion ad campaign
The captain of the national rugby team Siya Kolisi rugby will act as a driving force of a two-year educational advertising campaign for cryptocurrency in South Africa.
The master of the ship of Springbok has signed an agreement and partnered up with global cryptocurrency trading platform Luno in the campaign’s introduction, which will include a series of television adverts which will be promoting a long-lasting investment attitude of the people towards cryptocurrencies.
Siya Kolisi rugby was a cherry on the cake of the first person for the advertisement of the new campaign, which was published during the third match of the Rugby Championship of Springboks against Australia on Saturday.
The light-hearted commercial features a personal trainer putting him through his paces, illustrating parallels between his everlasting game plan for a rugby profession and financial planning.
A statement made by the captain of the Springbok focused on the appeal of Luno’s efforts for making the cryptocurrency investment easily accessible to new clients that are unknown in the market and trade:
Like many South Africans, I am new to crypto investment, so I had to do some research before deciding to partner with Luno. I love that Luno focuses on providing education for new crypto investors like me so we can make better, long-term financial decisions.
The general manager of Luno Marius Reitz, for Africa, focused on the ongoing downturns of the cryptocurrencies trading places as the main example for investing parties to focus out and diverge their focus on long-lasting investments in the marketplace:
When you zoom out, the ups and downs do not change the fundamental potential of crypto to improve the world’s financial system, which is what its long-term value is based on. The long game in crypto means holding, rather than trading.
Investors can tackle the short-term cost difference by analyzing the long-lasting plan, Reitz stated:
In South Africa, Luno is famous for trading cryptocurrency exchanging places, which previously worked in collaboration with Rassie Erasmus, a famous Siya Kolisi rugby team member in a South Africa ad campaign that taught clients how to handle Bitcoin (BTC).
In May 2022, The company also announced the first sponsorship of the African Sunshine Tour golf. The money was paid in BTC to the top three golfers.